Website navigation is of great importance because it helps site visitors move from one web page to another. Navigation is an integral part of any web design project. It is vital for enhancing the user experience. If the site navigation isn’t easy, visitors start losing interest. Therefore, it is important to ensure a clean layout along with neat navigation for designing a website.
Here are a few tips to follow for good navigation on your website: •It is necessary that the navigation system is uniform •Navigation planning should be done before the designing starts •A site maps should be maintained so that the visitors are able to find what they are looking for •Navigation also needs to be flexible so that space can be provided for additional links •Make sure that the visitors are able to see the main links together at a glance •Navigation space needs to be used in an efficient manner Every reputed web design agency understands the importance of good navigation design. Navigation in a site creates the necessary flow of links that are needed for offering a logical itinerary of different sections on the site. It is required for enhanced user experience. There are different types of navigations that can be implemented on the website- local, global and hierarchal. And some of the popular methods of navigation include, embedded links, bread-crumb trail, site map, tab navigation, mix and match navigation and so on. Good navigation will also help in search engine optimisation. Search engines such as Google and Yahoo prefer sites that are easy to navigate and retrieve information. Some of the search engine friendly navigation structures include, JavaScript based navigation, Simple text-based navigation, image based navigation, flash navigation, Sliding/DHTML menus and so on. If you plan on hiring a web design agency, then make sure that it is a reputed one. There are several design agencies in the market but not all offer professional services. It is better to shortlist few names and compare their rates and portfolio to make a final choice. Why is navigation important? If there is no navigation, your website won’t appear organised and structured. Presence of navigation bars and tools is a clear indiction that the site has been designed meticulously. Visitors will get a clear indication of what is on offer and where they can find relevant information. It also encourages them to explore the site further. With the help of navigation tools, the site can be broken into categories and groups in a logical manner. It is important to understand that online visitors have a short attention span. If they don’t get what they are looking for within a few seconds, they will start losing interest in the website. Therefore, navigation should be easy to understand so that the viewers can stay longer and would want to come back for more. Good navigation means good search engine optimisation. It also improves web usability to a great extent.
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Are you planning to invest in SEO or search engine optimisation? If the answer is yes, then here are some of the benefits that you will get to enjoy if you implement the best SEO strategies:
Compared to other forms of marketing, SEO is a cost-effective method of bringing in quality traffic to the website. When your website will be listed at the top with best SEO services, you won’t need pay-per-click or a separate budget for advertising. By hiring the best SEO managers, you can watch your site get consistent and quality traffic. Investment in search engine optimisation is like a gift that will keep giving. There is no need to have thousands of ads across the web if you are investing in SEO. You can expect to see a definite increase in traffic. With the right use of reporting and analytics tools, you can maximise the business efforts and increase traffic at a steady rate. You can use various tools for tracking traffic to the site as this will help you bring more visitors to the site and boost sales. If you want to build better brand credibility, then make sure you are hiring the best SEO company in India. There is no doubt that people trust Google and Yahoo search results. They feel that sites that appear on the first page of Google search are more credible and reputed. So if you want them to come to your site, then you will need SEO to appear in the first or second page of Google or Yahoo. This will give a lot of credibility to your site. Compared to normal ads, best SEO services in India will give you a better ROI (Return on Investment). If your business is buying at least 1000 visitors from a paid ad, then merely 2% of those visitors might get converted into a sale. But if you are getting 1000 clicks from search engine optimisation, then at least 4% visitors will convert into a sale. This will result in a better ROI. Compared to other forms of marketing, this benefit of SEO is unmatched. Through Google searches, you actually get people who searched for the tag in your site. They are the people who are actually looking for your product or service. If your competitors are investing in SEO, then you should also do it. Search engine optimisation is gaining ground. It is a rising field and companies have started realising its benefits. So if you also want to gain a competitive edge and lave your competitors behind, then make sure you hire the best SEO company in India. Remember, even if your website is offering better services or rates, visitors will get to see your competitor’s site first in search results if you haven’t invested in SEO. With the best SEO services in India, your business can be taken to the next level. It can bring thousands of visitors to your site and help you boost sales. |
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