Since the social media boom, a number of trends have arrived and departed from the market. New innovations, better products and tools have made social media advertising more impactful. Every brand considers hiring a social media agency in Mumbai, Delhi, Bangalore or any city from where they are operating.
Now that 2020 is on the doorsteps, there are a few social media advertising rules that marketers must know about. The best ones are listed below – Improve your quality score Quality Score is a metric Google uses to rate the quality and relevance of your keywords and PPC ads. Better quality score influences your keywords and PPC ads. High quality score offers higher ad impression share for the same budget at a lower cost per engagement. This reduces cost of paid promotion allowing the brand to increase the reach. Focus on specific audience targeting Social media audience is divided into several categories based on their age, gender, shopping preferences, income, and even the phone that they use. Using keywords to target specific audience works best when the brand must observe results in offline medium and actually sell their product. Promote short videos With internet becoming faster, audience has started consuming video content more than text and image-based posts. Videos can be used again and again, and the cost is almost the same. Video content creators should also make sure that the audience is able to understand the video without hearing it. Think beyond Facebook, Twitter and Instagram YouTube is a major source of content these days. Expert social media agency in Mumbai would also suggest LinkedIn and Medium as platforms where content can be promoted. Since audience vary from platform to platform, it is easy to find more traction on different channels.
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