Responsive web designing is a popular approach whereby designers create web pages that respond to or get resized according to the type of device they are being viewed on. So whether you want to access the web page on a laptop, a tablet or smartphone, it will look the same. For businesses looking for a strong online presence, responsive web designing has become an essential tool. Since the use of smartphones and tablets has also increased, it has become necessary for businesses to offer responsive web pages to target consumers.
The main purpose of responsive web design is to have one website but with different elements that will be responding differently when viewed on different screen sizes. Let us understand this with an example. When you view a “fixed” website on a desktop, you might see three columns but when you visit the same site, you will have to scroll horizontally to see all three columns. There are chances that some elements will remain hidden or look distorted. This is something that many users don’t like because it hinders their experience of browsing a website. This is where the importance of responsive web designing comes into picture. If the site is responsive, it will adjust accordingly to the screen size without distorting the elements. How responsive design works? Such sites use fluid grids and all elements are sized according to proportion instead of pixels. Even media such as images is resized relatively so that it stays within its column or relative design element. There are mainly three development principles that responsive web design works on - media queries, fluid grids, flexible images and media. A layout with flexible grid is considered to be the cornerstone of responsive design. It brings into use relative sizing to fit the content to the screen size of the device. Media queries are used for applying different styles that are based on the capabilities of the device. Website detects the type of device the user has or the size of the browser and then displays the page correctly. With flexible images and media, designers adapt images and other media to load in a different manner. This depends on the device, either by scaling or by using CSS overflow property. This web design approach is relatively new and it ensures that users are having a good viewing experience. Over the last few years, it has gained a lot of popularity as customers have started using their mobile devices or tablets for online shopping. Now even Google has started prioritising mobile-friendly websites in its search results algorithm. This has made it necessary for online businesses to ensure that their site is optimised for mobile and is responsive. It is very important to hire a reliable web design agency if you wish to get quality web design services. Since there are several agencies out there, you cannot trust them all. It is better to shortlist few names and compare their rates and portfolio to hire a web deign agency.
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