No one can deny the fact that content is very important in the overall website design process. Content builds brand image and attract customers. Content can be anything, text, images or videos.
With search rules and guidelines changing, the web design process is focussed on informative content. 2019 saw the rise of hyperlocal content and here are a few reasons why you as a brand should also focus on this feature. New features choose localized answers on top of the search page Hyperlocal content answers the user’s query on top of the search page without letting them access or click a website itself. Best web design company in Mumbai focuses on hyperlocal content as it brings accurate search results on the top of the page enabling users to make their choice without visiting the seller’s website. Hyperlocal content eases flight booking, answers travel query and simple DIY procedures. Simplifies user journey User journey becomes simpler with hyperlocal content. With the best design company in Mumbai a brand can create content that automatically responds to the user query. Since users don’t prefer opening multiple tabs for a simple query like ‘bus number Andheri to Church Gate’, the bots sort the best answer and show it on the top of the results. Makes blog section useful It is possible that the website’s content is not written in a way that it answers the query of the user. This is where a website’s blog section proves useful. This will help not only a new potential customer but also those who have purchased your product and want to know how to use it. The blog section will take your brand’s image on a new level and Google showing the query results in the search page will also impress your visitors.
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