This is an old rule of SEO handbook that every expert SEO company would focus on 1-2 long tail keywords expecting that it will give better results. As a webmaster or a client, having this knowledge is not that important. But you should understand its importance so that when you hire SEO companies in Mumbai, you have an idea about what they are doing.
Many clients believe that optimizing the website content for keywords is all about incorporating as many keywords in a 500 word blog post or a website content. But this is not true and if anyone suggests this then they are doing their SEO wrong. With new changes in rules of Google Search, this practice will bring down the ranking of your website. This happens because search engines consider this keyword stuffing and hence deem the website not user-friendly and on the lines of spam. When you approach SEO companies in Mumbai for a new project, confirm that they don’t anything like this. Keyword stuffing also ruins the reader experience. This is one of the ranking factors through which search engines now prioritize to ensure your website is answering the intent of your visitors. The content of the website should be designed in such a way that the keywords don’t feel unnatural or forced. Many SEO companies in Mumbai follow the rule of one or two long-tail keywords per blog post. While you can use more than one keyword in a single post, keep the focus of the post narrow enough to allow you to spend more time optimizing for just one or two keywords. Long tail keywords are often question based and help the audience answer of the question that they have been looking for. Longtail keywords make the website perform better and keep its ranking on the top.
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